Lars Haugvad

About me

Helping athletes and leaders perform at their highest level — sustainably

Background

15+ years in elite sport

I am a Norwegian performance coach, sports physiotherapist, lecturer, researcher, writer and speaker with more than 15 years of experience working in elite sport and high-performance environments.

My work has taken me across Olympic sports, World Championships, World Cups and international performance environments — supporting athletes and teams in snowboard, beach volleyball, ski jumping, sailing, alpine skiing, endurance sports and motorsport.

15+
Years in elite sport
7
Olympic Games Cycles for NOC
IOC
Trusted lecturer for the International Olympic Comitte
400+
World Cups/World Championships/European championships/X-games

What drives me is not only improving physical performance, but understanding the person behind it. I combine sports science and clinical expertise with a holistic approach that integrates physical capacity, recovery, mindset, communication, relationships and long-term health.

Today I work with elite athletes, executives and ambitious individuals who want more than short-term results — helping them build sustainable performance in sport, work and life. I also speak to organisations and teams on what business and everyday life can learn from elite sport.

Education & qualifications

  • Sports Medicine — International Olympic Committee (IOC)

  • Specialist in Sports Physiotherapy — Norwegian Physiotherapy Association (NFF)

  • MSc Manual Therapy — University of Bergen

  • BSc Physiotherapy — Enschede, the Netherlands

  • Leadership- SouthEast University Drammen

In the field

Strength training — Palma camp CR Philip Reiter
Strength training — Palma camp CR Philip Reiter
Team — Palma run camp CR Philip Reiter
Team — Palma run camp CR Philip Reiter
On stage
On stage

Curious about working together?

I'm happy to talk about what you want to achieve.

Get in touch